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positioning the battle for your mind free download

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Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. I highly recommend it! Ries and Trout taught me everything I know about branding, marketing, and product management.

When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning" The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history.

Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.

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Al Ries ; Jack Trout. Positioning Advertising. Similar Items. Includes index. Table of contents Contributor biographical information. Home About Help Search.

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Open eBook Preview. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:.

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_Пожалуйста_, мама, воспользуйся этой возможностью. Вчера вечером Ричард попросил у Арчи по другому случаю.

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