Learning Center More structured guides. Shopify Analytics Optimize your website. GTM Recipes Pre-built containers. Resource center. Hopefully that helps clarify my reasoning!

Navigate to a page URL on your site that has a Youtube video embedded. The answer is — test it! Let me know in the comments below.

Related Articles: Ultimate content analytics dashboard creation Our best, right to your inbox. Get exclusive access to resources, news, and tips to help grow your business.

Brad Redding Brad, co-founder of Elevar, has lived in eCommerce for over 12 years. Leave a Reply Cancel reply Your email address will not be published. Related Articles.

Second, you need to add a Goal in the Google Analytics for the site your page is on. To see the code you need to add, view the page source for this page. In Chrome, you can right-click on this page and select "View page source" from the pop-up menu.

Other browsers have different ways of viewing the code. The video that that code loads should show below. The comments in the code show where to put the video ID of the video you want to play and track.

When you set up a goal in Google Analytics, you first indicate the goal type. For this kind of tracking, select Event, as shown below. Next you indicate the goal details by setting the Category, Action, Label, and Value.

Notice in the code on this page, in the function onPlayerStateChange , we "send" via "ga. The last four pieces of information have corresponding settings in the Goal Detail in GA, as shown in the screenshot below.

google analytics video play tracking

google analytics video play tracking абстрактный

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To plqy, Google analytics video play tracking pioneered product videos in eCommerce and this is only going to continue to grow in customer expectations. The idea is google analytics video play tracking allow for better reports on video interactions affecting data anayltics all channel and conversion reports vs being constrained to only event hit reports.

Test auto-play, cut down on lengthy video production to cut costsetc. Google analytics video play tracking segment of users who watched videos click this page foogle in 10x more assisted conversions google analytics video play tracking 3x more last-click conversions than non-video watchers.

Create a read article calculated metric by typing in click at this page new custom metric you created in the previous step Video Plays and divide it by google analytics video play tracking. You can begin typing in this field and the autocomplete will kick in:.

The last step to complete before you can start pulling insights out of this data is creating two new Universal Analytics event type tags in GTM:.

I look forward to the start of a beautiful friendship. Brad, co-founder of Elevar, has lived in eCommerce for over 12 years. He's helped design, build, and optimize over websites in his career.

From new retail startups to well-known brands like Le Creuset, Signature Hardware, Rebecca Minkoff, Char-Broil and more, he specializes in data analytics and conversion optimization to help achieve business goals.

Your email address will not be published. Features Services Pricing Learn Resources. Learning Center More structured guides. Shopify Analytics Optimize your website. GTM Recipes Pre-built containers.

Resource center. Hopefully that helps clarify my reasoning! Navigate to a page URL on your site that has a Youtube video embedded.

The answer is — test it! Let me know in the comments below. Related Articles: Ultimate content analytics dashboard creation Our best, right to your inbox.

Get exclusive access to resources, news, and tips to help grow your business. Brad Redding Brad, co-founder of Elevar, has lived in eCommerce for over 12 years.

Leave a Reply Cancel reply Your email address will not be published. Related Articles. Learn More.

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To me, Zappos pioneered product videos in eCommerce and this is only going to continue to grow in customer expectations. The idea is to allow for better reports on video interactions affecting data across all channel and conversion reports vs being constrained to only event hit reports. Test auto-play, cut down on lengthy video production to cut costs , etc. The segment of users who watched videos on this page resulted in 10x more assisted conversions and 3x more last-click conversions than non-video watchers. Create a new calculated metric by typing in the new custom metric you created in the previous step Video Plays and divide it by pageviews.

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How do you track video plays as events in Google Analytics GA? I haven't found an easy way to do it, but I did get it to work. This page explains what I found. After a few queries like "how do I track video plays in Google Analytics?

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